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PRIVACY POLICY

Last Updated 29 January 2024

This privacy policy for Bel Fiore Cakes (‘we’, ‘us’, or ‘our’), describes how and why we might collect, store, use, and/or share (‘process’) your information when you use our services (‘Services’), such as when you:

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  • Engage with us in other related ways, including any sales, marketing, or events


Reading this privacy policy will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at belfiorecakes@gmail.com. 

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1. WHAT INFORMATION DO WE COLLECT?

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.


Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:


  • names

  • phone numbers

  • email addresses

  • debit/credit card numbers

  • contact or authentication data

  • contact preferences

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Any personal information provided to us using our forms is only held for the completion of an order. After this time the form and all its contents are deleted. Form content will never be passed to any other parties. Forms are created by Bel Fiore Cakes, and are hosted by Google. You may find their privacy notice link(s) here: https://policies.google.com/privacy


Sensitive Information. We do not process sensitive information.


Payment Data. We may collect data necessary to process your payment if you make purchases through our website, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is stored by Wix.com and Sumup.com. You may find their privacy policy link(s) here: https://www.wix.com/about/privacy 

https://www.sumup.com/en-gb/general-privacy-policy


All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

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2. HOW DO WE PROCESS YOUR INFORMATION?

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:


  • To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested services.


  • To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.


  • To fulfil and manage your orders. We may process your information to fulfil and manage your orders, payments, returns, and exchanges made through the Services.


  • To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our Services.


  • To send you marketing and promotional communications. We may process the personal information you send us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time.


3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?

The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases to process your personal information:


  • Consent. We may process your information if you have given us permission (i.e consent) to use your personal information for a specific purpose. You can withdraw your consent at any time.


  • Performance of a Contract. We may process your personal information when we believe it is necessary to fulfil our contractual obligations to you, including providing our Services or at your request prior to entering into a contract with you.


  • Legitimate Interests. We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights and freedoms. For example, we may process your process your personal information for some of the purposes described in order to:

    • Send users information about special offers and discounts on our products and services.

    • Understand how our users use our products and services so we can improve user experience.


  • Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.


  • Vital Interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.

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4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

We do not share your personal information with any other persons or company.

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

We may use cookies and similar tracking technologies to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies can be found in our Cookie Policy.

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6. HOW LONG DO WE KEEP YOUR INFORMATION?

We will only keep your personal information for as long as it is necessary for the purple set out in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).


When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, if personal data has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

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7. HOW DO WE KEEP YOUR INFORMATION SAFE?

We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cyber criminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

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8. DO WE COLLECT INFORMATION FROM MINORS?

We do not knowingly solicit data from or market to children under 18 years of age. By using our Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will promptly delete such data from our records.

9. WHAT ARE YOUR PRIVACY RIGHTS?

In some regions you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information; (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; (iv) if applicable, to data portability; and (v) not to be subject to automated decision-making. In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us by using the contact details below.


We will consider and act upon any request in accordance with applicable data protection laws.


Our website is intended for use for people located in the EEA or UK. If you believe we are unlawfully processing your personal information, you also have the right to complain to your UK data protection authority https://ico.org.uk/

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Withdrawing your consent: If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided below.


However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, will it affect the processing of your personal information.


Opting out of marketing and promotional communications: You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, or by contacting us using the details below. You will then be removed from the marketing lists. However, we may still communicate with you - for example, to send you service-related messages that are necessary, to respond to service requests or for other non-marketing purposes.


Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services.


If you have questions or comments about your privacy rights, you may email us at belfiorecakes@gmail.com.

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10. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (‘DNT’) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognising and implementing DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of the privacy policy.

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11. DO WE MAKE UPDATES TO THIS POLICY?

We may update this privacy policy from time to time to stay compliant with relevant laws. The updated version will be indicated by an updated revised date and will be effective as soon as it is accessible. We encourage you to review this privacy policy frequently to ensure you are up to date with the most recent version.

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12. HOW CAN YOU REVIEW, UPDATE, OR DELETE DATA WE COLLECT ON YOU OR CONTACT US ABOUT THIS POLICY?

If you have questions or comments about this policy, you may email us at belfiorecakes@gmail.com or visit http://www.belfiorecakes.co.uk/contact.

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